Aurora Cannabis CEO Snapshot: Who is Miguel Martin?

The Aurora Sky facility is shown in Edmonton in this undated handout photo. That skunky smell greeting travellers at the Edmonton airport may not mean the stinky critters are running lose in the area. The Edmonton International Aiport is now home to Aurora Sky, one of the world’s largest cannabis production facilities. But Aurora Cannabis, the company that operates the facility, is going to great lengths to mitigate scent of pot that could waft through local hotels and outlet stores. THE CANADIAN PRESS/HO - Aurora

Aurora Cannabis, a firm worth $1.17 billion in market cap, has chosen its chief commercial officer, Miguel Martin, to become the entity’s new chief executive.

Who is Martin and where does he come from?

  • Twenty-five years in the consumer packaged goods industry.
  • Former CEO of Reliva, a health and wellness company focusing on CBD.
  • Former president of Logic Technology, one of the largest manufacturers of electronic cigarettes.
  • Former senior vice president and general manager of Altria Sales & Distribution. Altria Group is a U.S.-based tobacco, alcohol and cannabis holding company with a market capitalization of $79 billion US.

Here’s a statement from Aurora’s news release:

“I am excited to step into the role of CEO at this inflection point in Aurora’s business,” said Miguel Martin. “In my early days, I have seen the tremendous potential of this organization firsthand- a combination of deep industry knowledge, commitment to quality, great brands and a passion for patients and consumers that is truly differentiated. I am confident that we have the infrastructure and capabilities for long term success in the global cannabinoid industry. Given my 25 years of executing against regulated product opportunities, including serving as President of one of the largest electronic cigarette companies, I believe we will be successful both with the current portfolio and emerging margin accretive formats.”