What happens when a craft cannabis brand mixes with a craft brewing company?
A first-of-its-kind collaboration in the form of a 5.5 per cent A.B.V. lager, according to SweetWater Brewing Company and Broken Coast Cannabis.
Late last month, the two companies announced the launch of the SweetWater Broken Coast BC Lager, a brew “giving a nod to one of the most beautiful coastlines in the world.”
Described as “refreshing with added twists of key lime and orange,” the lager doesn’t contain cannabis nor taste like bud, but is rather an inspiration paying homage to the Broken Coast brand.
“British Columbia is known for its coastal shorelines, and with it being one of the most beautiful and adventurous places in North America, we wanted beer drinkers to feel as if they are transported there each time they sip on this new lager,” said SweetWater’s chief marketing officer Brian Miesieski.
The brew is over half a year in the making.
“Collaborating with the SweetWater team and creating a craft beer with the same precision and passion that I have for my craft-cannabis has been a dream come true,” said Kevin Anderson, founder and head grower at Broken Coast.