Rapper Wiz Khalifa and Trulieve Cannabis partner on Khalifa Kush Florida launch

U.S. Cannabis company Trulieve Cannabis and recording artist Wiz Khalifa have partnered to launch Khalifa Kush premium medical cannabis products in Florida.

Available in select Florida retail locations beginning Oct. 8, the launch marks an exclusive partnership with the multi-platinum selling, Grammy and Golden Globe Award-nominated rapper.

Wiz Khalifa first launched his Khalifa Kush products in the U.S. in 2015, with the brand offering a growing lineup of flower, pre-rolls, vapes, edibles, and concentrates, powered by proprietary genetics. Khalifa Kush is also available in select markets including California, Nevada, Arizona and Utah, with coming launches planned in Pennsylvania, Florida and Michigan.

Originally scheduled to launch Oct. 1, Hurricane Ian’s arrival postponed the date, and throughout the launch day, Trulieve and Khalifa Kush pledged to match all in-store donations to the Florida Disaster Fund.

“I’ve always been driven to create art and products that change people’s perceptions or offer different experiences, so to me Khalifa Kush is a big part of that,” Wiz Khalifa said. “Trulieve is the perfect partner for us because of its commitment to providing the highest quality products and best possible patient experiences.”

Branded merchandise, live DJs and meet-and-greet opportunities with the artist and a ticketed Khalifa Kush after-party were also planned.

“Trulieve is honoured to have the iconic Wiz Khalifa as an exclusive partner in Florida to curate and promote his unique product line,” said Trulieve CEO Kim Rivers. “As an artist, he has such a strong vision of how he wants to express himself. Together, we’ve created a line of products that offer best-in-class cannabis to Florida patients and represent the passion and creativity that Wiz Khalifa is known for.”

Khalifa Kush products are also available in Trulieve’s Arizona locations, and the line is expected to expand to all Florida locations in the coming months.

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