Rolling Stone takes Select road to the Cannabis market

Curaleaf Holdings’ Select brand and cultural authority Rolling Stone are expanding the co-branded Rolling Stone by Select line in the US, launching the “Made for Music” cannabis products in California, Arizona, Colorado and Massachusetts in early 2022.

Select announced its strategic partnership with Rolling Stone last June when its line of products celebrating the symbiotic relationship between music and cannabis became available in Nevada.

The expansion includes three vape offerings curated by Rolling Stone, which capture the essence of genre-defining sounds in music history: a berry-forward “Overdrive” Sativa, a fruity and calming “Phaser” Hybrid as well as a complex and full-bodied “Reverb” Indica.

Each cartridge contains Select’s premium Elite cannabis oil and is housed in its new and proprietary Cliq pod system. The gravity-fed pods encased in durable stainless steel use an “auto draw” feature and allow for variable battery voltage, creating potency experiences tailored to each consumer’s preferences.

“We are thrilled to introduce Rolling Stone by Select products to these new markets after receiving overwhelming support from our customers in Nevada,” said Curaleaf CEO Joe Bayern. “Rolling Stone has been covering cannabis with authentic, hard-hitting journalism and amplifying the synergies between music, cannabis, and culture for over 50 years, and we hope this carefully selected co-branded product line continues to destigmatize and normalize cannabis consumption. Select has set itself apart in the vape world by constantly innovating and manufacturing the highest-quality, smoothest cartridges possible, and we look forward to bringing new cannabis experiences to our customers.”

Rolling Stone by Select products are currently available in dispensaries across Nevada.

“Entering the cannabis space, we wanted to make sure that we joined forces with a brand that aligned with our core values and delivered the best possible product. We found that in Curaleaf and its Select brand,” said Gus Wenner, President and COO of Rolling Stone. “Our collaboration with Curaleaf celebrates the connection between music and immersive experiences, a connection that is fundamental to the ethos of our brand, and as we enter new markets, we’re eager to continue to elevate audiences’ experiences.”


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