Kelowna-based cannabis company Avant Brands has launched a new line curated for the environmentally conscious cannabis consumer. Beyond organic product and eco-friendly packaging, TreeHugger also helps plant trees.
In a news release announcing the brand, Avant said TreeHugger offers premium, organically sun-grown cannabis, currently available in a pre-roll multipack, with flower to follow.
“By producing a product to a certified organic standard, Avant again raises the bar for new brand innovation while delivering on the high quality we are known for,” said Norton Singhavon, Avant’s Founder and Chief Executive Officer. “This product innovation sets a new benchmark in the organic cannabis market. From growing, to packaging, to consumer experience, we have put an eco-lens on TreeHugger that sets us apart from others in the organic cannabis market. By debuting a line that is not only certified organic, but also eco-friendly, Avant is pushing the envelope as to what consumers expect from the industry.”
TreeHugger features: Certified Organic King Tut flower in a 10 joint pre-roll multipack (3g total unit size); Sustainable, all-natural, clean-burning bamboo cones; 100 per cent recyclable Forest Stewardship Council-certified boxes; biodegradable cellulose interior bag; biodegradable two-way humidity pack; and hemp-based labels.
In addition to the TreeHugger line, Avant has partnered with One Tree Planted to make a positive impact in each selling province.
“Over the past years we have seen the devastating effects of global warming in British Columbia, specifically the recent forest fires in our hometown, Kelowna, which impacted many of our friends, families and employees,” Singhavon said. “At Avant, we know planting trees is one of the best ways to sustain our planet and we are proud to support One Tree Planted and their on-the-ground reforestation efforts.”
For every case sold from the TreeHugger line, Avant will contribute to the planting of trees in each selling province. The trees are planted by local partner organizations and community volunteers in areas impacted by deforestation.
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