Your favourite holiday flavours just got a lot more fun.
Canadian companies Aurora Cannabis and Valens have joined forces to manufacture a new seasonal offering in the mint category. Launching under Drift Turbo, Aurora’s mainstream adult-use recreational brand, the new Canna Cane Mints are a two-piece hard peppermint candy containing 10mg THC (5mg THC per piece). This is the first product offering under the manufacturing arrangement, which is expected to expand in the coming months.
“We know that Canadian cannabis consumers are looking for novelty and variety, and seasonal offerings are a key approach to strategically expanding our portfolio of adult-use products,” said Miguel Martin, CEO, Aurora Cannabis. “Valens’ exceptional manufacturing capabilities complement our product line up this upcoming holiday season. Our strategic relationship is designed to unlock efficiencies as we seek to bring innovation to market with speed and differentiation that connects with consumers.”
Aurora’s holiday portfolio will also include a new 510 vape cartridge launching under its adult-use recreational brand, Daily Special. The new Cranberry Sauce 1g 510 Vape is a high-THC distillate vape and is infused with the classic sweet-tart flavour of festive cranberries.
Both the Canna Cane Mints and Cranberry Sauce Vape are limited-time products and will be available for purchase in British Columbia and Alberta beginning in November. The Cranberry Sauce 1g 510 Vape will also be available for purchase in the Maritimes.
The cannabis edibles will be manufactured using SōRSE™ by Valens’ emulsion technology, a patented, in-house emulsion technology that transforms cannabis oils into water-soluble forms to infuse foods, liquids and topicals without the taste or smell of cannabis.
“This is an important milestone for the Canadian cannabis market as two of the largest companies in this sector come together,” said Tyler Robson, Chief Executive Officer, Co-Founder and Chair of The Valens Company. “Our companies share the same ethos when it comes to bringing the highest quality products to market and offering a premium experience to consumers.”
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