Canadian cannabis boutique Seed and Stone steps into the metaverse

One BC-born cannabis retailer is taking strides in the digital world by becoming one of the first Canadian dispensaries to offer a virtual cannabis reality.

Seed & Stone has bought a plot of land in Decentraland, a 3D virtual world platform. Seed & Stone owner Vikram Sachdeva’s goal is to revolutionize the cannabis retail perspective in a digital lifeform, so host users can enjoy their favourite products and strains with like-minded individuals while having flexibility in consumption that they can’t currently experience in the real world.

Sachdeva purchased the land, located near the Star Kingdom in Decentraland, in early February. This land will be used to implement a virtual dispensary and consumption lounge where host users are invited to socialize and be part of a community, with the ability to purchase cannabis products and merchandise. Host users will also find educational features where they can learn about legal cannabis.

With Canada’s current cannabis regulations, companies are limited to what they can offer consumers. Buying land in the metaverse allows cannabis companies to advance their offerings and provide consumers an interactive environment within a safe, controlled area.

“This is going to change the way users interact with cannabis,” Sachdeva said. “The space is 100 per cent decentralized, so we can offer an out-of-world experience without the same restrictions the cannabis industry faces in the real world.”

With social media players like Facebook advancing into virtual reality, it demonstrates a clear example of how technology is evolving. The opportunities within virtual reality are endless, and with younger audiences becoming more familiar in cryptocurrency, the more these purchasing habits will be applied to everyday transactions in the future.

“This virtual reality will allow consumers to socialize with community members. Some consumers are reluctant to physically visit a dispensary because of societal views associated with cannabis, so entering the metaverse will help break down these barriers and give consumers a more convenient way to engage with cannabis and other users, if they wish. This is the way technology is moving and I want Seed & Stone to be a part of this new and exciting evolution,” Sachdeva said.

Seed & Stone is a BC Cannabis Boutique with four locations in Chilliwack and Victoria. In addition to two new stores in Delta and White Rock that are opening in the spring of 2022, more locations will be announced in the coming months. Seed & Stone is in partnership with the Songhees Nation of Victoria to support Indigenous initiatives throughout their stores, serving the cannabis community with passion and trust.

The boutique offers a custom buying experience providing quality products including flowers, pre-rolls, concentrates, tinctures, edibles, topicals and many more CBD products, with pickup and delivery options. Current and new products, merchandise and delivery will be brought into the metaverse, where consumers can enjoy cannabis-related products in a virtual reality.