Irwin Naturals plans t0 enter the recreational cannabis market for adult use in Canadian and United States.
Expected in late 2021 or early 2022, Irwin intends to license its household brand name to licensed third parties that manufacture products containing THC.
“Consumers have trusted our high-quality nutraceutical products for over 27 years. We plan to move quickly in order to become the first national household brand to appear on the label of products containing THC,” said Klee Irwin, Chairman and Chief Executive Officer. “So, we will strive for the Irwin Naturals Cannabis brand to be like a familiar face for the wide range of new-to-cannabis shoppers across North America. Along with the brand, we will apply the company’s rigorous scientific practices and quality control standards to the new partners that we expect to be working with across the industry, so that even the most sophisticated cannabis users will appreciate the purity and potency that results.”
Irwin Naturals, whose portfolio of herbal products are available in more than 100,000 retail doors across North America, has operated as an herbal supplement formulator for more than 27 years, and in 2018, expanded into the cannabis space by launching hemp-based CBD products into the mass market.
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