By Darren Davidson
CEO Sami Majadla says the $150,000 will allow Certicraft to add a sales and marketing pro to its staff of seven.
“We’ve never launched a marketing campaign,” says Majadla. “This will lead to our first ever.”
CertiCraft’s has produced compliance software that makes complicated reporting requirements for the cannabis industry easier for producers. Until now, the company has landed business entirely through word of mouth.
“We’ve been focusing on sustainability and financial success — not just growing value, like other start-ups,” Majadla says.
“We’re all about having legitimate value, not just inflating share prices.”
Thirty-two Okanagan investors contributed to this year’s investment fund. They spent 10 weeks listening to pitches, conducting meetings and investigating the competing companies that were vying for the cash.
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