Lifestyle guru Martha Stewart is being added to Canopy Growth’s bench to help lead product development and branding.
Stewart’s appointment was announced in mid-May, following a partnership with the Canadian cannabis company and Marquee brands in the launch of her namesake CBD wellness supplement brand for both humans and pets.
In a news release, Canopy’s CEO, David Klein, said that as mainstream awareness for CBD continues to increase, coupled with Stewart’s legacy as a trusted source for living well, her product line will continue to serve as a key area of growth for the business.
The businesswoman will focus on novel concepts, formats, flavors and strategic alliances.
“Over the past year, demand and awareness for CBD products has skyrocketed. Working with the top researchers and scientists at Canopy Growth, I saw first-hand how dedicated the company is in producing high quality, safe and consistent products,” said Stewart.
“Deepening my relationship with the business is a natural fit given our aligned dedication and passion for bringing consumers innovative and quality CBD products and I’m thrilled to share the benefits of CBD with consumers all over the country.”
As momentum for the brand continues and demand for the Martha Stewart CBD product portfolio grows, Canopy Growth also announced a distribution deal with Southern Glazer’s Wine and Spirits as the select distributor for Stewart’s products across the U.S. market.